If you’ve arrived at this page, you’re either a makeup enthusiast or in the makeup industry looking for a way to increase brand visibility by using your portfolio to reach your target audience. Not to worry, this article was written for you. I guarantee that by the time you finish reading, you will have mastered the techniques required to set up and document high-quality images of your work in a portfolio, which will help you create your brand image and stand out in the competitive industry. Oh, I should warn you that this is a lengthy post because our team wanted to ensure you are well informed on creating the best possible portfolio. Let’s get started!
Your Portfolio Is A Showcase Of Your MUA Artistry
In the makeup industry, a portfolio serves the same purpose as a cover letter or resume in the corporate world. A good portfolio influences the decision of a potential client on whether to work with you or not, and it is what gets their attention before anything else. The saying “seeing is believing” holds in the makeup industry because most clients want to see the results of your work for themselves rather than rely on your words.
When you’re a makeup artist, having a portfolio is a great way to show off your accomplishments and growth as a person. It’s particularly intriguing when a prospective client sees how a professional’s creativity has grown over time by looking through a gallery of images. See it as a way that shows prospective clients that you are more than just a brand name or logo.
In addition, a current portfolio demonstrates the consistency of your style and brand message. Whether you’re a makeup artist in the beauty, weddings, movies, or fashion industry, you’ll be able to stand out and effectively communicate with your target audience. As a result, clients can see what you’re capable of and how you fit into their overall goal or model.
Finally, quite recently, there has been an influx of individuals into the makeup industry, so owning a portfolio will establish your brand presence. It will help build your customer base by providing a visually appealing experience that customers can connect to simply by viewing your portfolio. Subconsciously, they can now begin to visualise how your art will look on them, and this will influence their decision to collaborate with you.
That is to say; if you want to make a name for yourself in the makeup industry, you must own an impressive portfolio.
CREATING YOUR FIRST MAKEUP ARTIST PORTFOLIO
If you’re a newbie with no work experience or an intermediate with some experience but no portfolio, don’t worry; we’re here to help you build an eye-catching portfolio. Developing a makeup artist portfolio that makes an impression on potential clients and leads to more work is no easy task. We’ve studied the portfolio strategies used by successful makeup artists in Adelaide and around the world to increase their brand recognition and compiled those tips so you can employ them in developing your portfolio. It’s essential to consider the following when creating your portfolio because of the enormous influence they have on how it is projected. Creating an eye-catching portfolio is something you’d want to hack, so keep your eye on every line in order not to miss out.
Have a variety of models and makeup styles
When putting together your portfolio, make sure to include different makeup looks represented on different face shapes and skin tones. This is because a wide range of makeup styles caters to each client’s needs and preferences. For example, a particular lipstick colour may look good on a specific skin tone but not on another, so also, eyebrow shapes may differ across faces. When assessing your work, potential clients will want to see your work on faces that are as similar to theirs as possible.
Your portfolio should allow clients to choose a makeup style that best suits them because this will project your brand as one that offers personalised service to customers. You do not need to be concerned about your lack of experience with various face shapes and makeup looks. You can approach friends, colleagues, or anyone you can find with a unique face structure and skin tone and ask that they model for you. You can get as many images and videos as possible with as few as four volunteers.
Use Before & After Photos
Images are likened to assets when used to demonstrate outcomes or developments over time because they are even more descriptive than words. Getting first-time customers to trust your ability to enhance their looks is challenging because people are usually wary of trying out new makeup artists. Constructing a collage or even collating a video highlighting the stages of change during a makeup transformation process can allow them to visualise and make a side-by-side comparison. These “before and after” pictures and videos play a significant role in enticing new clients so that they can analyse the quality of your work and subconsciously imagine what the process of transformation will be like for them. It’s a brilliant way to highlight the depth of your expertise without having your portfolio look like a collection of photoshopped images. Also, “before and after” pictures and videos are illustrative, so it is a way of documenting your story because people will be able to see your progress and how dedicated you are to your craft.
Take Professional Photos
Poor photography spoils a good project. Although you may have created a stunning makeup look, poor photography can hurt your chances of landing a client. With excellent camera quality, the worst makeup can fool the eye into thinking the artist did a great job.
As a makeup artist, your portfolio is your competitive advantage, so you must always ensure that it contains only high-quality photos. For an impeccable picture, you must have an eye for lighting, angles, and focus because, without these, you won’t be able to show off the outcomes of your effort in a way that attracts a client to book you. Considering that makeup artist portfolios are purely pictures and short clips, you should pay attention to the quality of your presentation.
Investing in high-quality lighting and photography can do wonders for your portfolio’s visual appeal. Utilising the services of a professional photographer will allow you to showcase your work to its full potential. They can bring a plus to the uniqueness of your portfolio due to their attention to detail as they guide clients into postures that can flatter their faces. Unprofessional and low-quality photographs in your portfolio convey the same message about your business and services because your photography’s quality heavily influences customers’ first impressions of your business.
Choose the best photos
Employers and clients will only be interested in work that is of a high standard. Therefore, to keep them interested, you must be careful of the photographs you select for your portfolio. It’s not compulsory to hire a professional photographer to take your pictures; you can use your camera devices also. Make sure the ones you choose are of the best quality.
Including eye-catching photos that show off your unique style and creativity is crucial, which not everyone has. There is such a thing as the power of the first image, so whatever picture you are using on your front page has to be one that will make the client proceed to the next page.
Having a solid first image is an essential part of a successful portfolio. Like the famous saying, first impressions last longer. The first few minutes a client spends perusing your portfolio are critical, as they set the tone for the rest of their time with you. As a result, making a great first impression using your portfolio is extremely important. As a makeup artist, you should create a good portfolio that piques the interest and enthusiasm of your prospective clients.
Use Social Media to Showcase Your MUA Portfolio
Having a beautiful photo gallery isn’t enough. The best way to showcase your capability is to choose the best platforms for them. Undoubtedly, the more places you post your photos or videos, the more people who see them, and the more people will be aware of your brand and more likely to hire you. The use of social media in networking and building your business is vital because it is ideal for showcasing your best work and promoting your business.
Facebook and Instagram are powerful platforms for clients to meet makeup artists. While making your page solely about your makeup artistry is professional, you can occasionally post memes and trending social media topics about beauty. This can help your platform’s online views and engagement.
TikTok has recently proven to be an excellent platform for increasing brand awareness. While Instagram makes it difficult for relatively new makeup artists to penetrate and stand out among competitors, TikTok has made this extremely simple, particularly with the GenZ and millennial market segment. You can use TikTok and Instagram Reels to demonstrate the transition from a bare face to a made-up face in less than one minute. Your post will go viral if your makeup is flawless, resulting in hundreds of new followers.
You can also increase your visibility by tagging the makeup brands whose products you use when you post a picture on these platforms, and if you have high-quality content, you can be featured on their pages. It is a method of increasing visibility because most of these brands have millions of followers, and being featured means thousands of their followers become a part of your community. Including popular hashtags in your posts can help your images and videos appear when people conduct searches on social media platforms for those specific topics; the more people who recognise your talent, the better for your brand.
Create Your Makeup Artist Website
The sole purpose of a makeup artist’s website is to serve as a more organised artistic resource for those seeking their services. It serves as an online portfolio for your work. It’s not mandatory, but it’s an excellent way to spread the word about your best work if you post it online. It would increase clients’ conversion rate from just being able to see your brand to hiring you when they ask to see your portfolio. People interested in your business won’t want to use a website that is difficult to navigate, so make sure it has a user-friendly interface.
If you were unsure about building your portfolio in a way that promotes your brand at the beginning of this article, I believe your concerns have been addressed. There are makeup artist training resources available for those who are already in the industry or want to venture into makeup artistry in Adelaide. At Face Agency, we have a team of lecturers dedicated to helping you reach your full potential in the makeup industry.